It is important to note that we are advisers, not merely facilitators. There are some important differences:

General Approach	Life Balance Approach
Transaction based	Strategy based
Accept asset class returns	Select appropriate investments for your risk profile
Time markets	Asset allocation
Focus on return	Risk/return trade-off
Performance based (beat the market value proposition)	Value-added based (discipline, diversification & cost minimisation)
Product driven	Solution driven
Sell	Advise
No belief system (give clients what they want)	Belief system (educate clients to ensure they make informed decisions)
Investment centred	Client centred